Join Our CEO Session to Prepare for the Deal Ahead

You’ve built something valuable.

But turning that value into a strong raise, the right investor partnership, or a high-quality exit takes more than a willing buyer.

It takes preparation.

It takes perspective.

It takes understanding how your business will be seen when it’s under scrutiny.

This one hour session is designed for CEOs and founders who want clarity before the pressure is on.

Register to attend this complimentary virtual session

For many founders, 70–80% of personal net worth sits inside the business.

Yet a significant percentage of companies never transact — or sell for far less than they could.

Not because they aren’t good businesses.

But because:

• The company was built for income, not enterprise value
   
• The founder didn’t understand how buyers assess risk
   
• The story didn’t hold up in diligence
   
• Gaps surfaced at the worst possible time
   

Leverage isn’t created during negotiations.

It’s built long before them.

This session is not about hype or exit fantasies.

It’s about understanding:

• How buyers and investors actually evaluate companies
   
• Why strong businesses lose leverage unexpectedly
   
• The difference between operating success and deal readiness
   
• What preparation looks like 1–5 years before a transaction
   
• How founders regain clarity, control, and confidence
   

You’ll leave seeing your business through a different lens.

Ideal for:

• Founder-led companies with traction
   
• CEOs considering investors, capital raises, or a sale in the next 1–5 years
   
• Leaders who want to protect what they’ve built
   

Not ideal for:

• Early-stage startups still seeking product-market fit
   
• Founders looking for a broker to “just find a buyer”
   
• Anyone unwilling to examine structural gaps
   

 We are Gwen Griggs and Whitney Harper — lawyers, and co-founders of ADVOS and The Deal ADVantage™.

We’ve handled hundreds of transactions.

We’ve seen exceptional founders:

• Lose leverage over preventable gaps
   
• Accept discounts tied to disorganization
   
• Watch deals stall under diligence pressure
   
• Realize too late what buyers were really evaluating
   

The CEO Session shares the perspective we wish those founders had earlier.